Saturday, October 31, 2015

K-Pop or American Culture?

Bally Lee
ASA A03
Week 7 Blog

In the article Korean American Youth and Transnational Flows of Culture Across the Pacific. Jung-Sun Park brings to attention a large portion of the population that has been extremely influential in shaping mainstream media, yet hugely unrecognized. We focus on popular culture that is specifically relating to South Korean youths and how their daily lifestyle is impacted. There is an intangible, unspoken norm imposed in society in which those who do not follow the status quo are shamed and judged. Other factors such as the Model Minority Myth and film/media, perpetuate the need to belong or fit into society. There are many students who don't get into Ivy League schools or become valedictorian. However, by consuming popular culture, the pressure is alleviated and these individuals have a renewed sense of belonging. There are also new relationships and growth between different youths coming from different backgrounds.    

My questions include: Why is Korean popular culture trying so hard to imitate the lifestyle of Americans? You see music videos of these Korean pop groups with girls that have blonde hair and beach backgrounds. Is it purely for entertainment or profit purposes where they want to reinvent their products for consumers? 


Above is an image of a Korean K-Pop Video in which these artists are taking Black culture and reiterating it into their own. 

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