Saturday, May 27, 2017

Group 3D Pre-Screening: Hypocrisy and Animal Abuse in the United States

Section A03
Anna De Villa
Gabriela Garcia-Mejia
Caitlyn Minas
Anika Troeger

Objective:  Critique and expose how the U.S. perpetuates a superiority complex regarding animal practices for human consumption.

Target audience:  General American public

What we need feedback on: How can we smooth out transitions without cramming excess information for a five-minute PSA?  Is our purpose clear?  Is our theory transparent?  Are there scenes/information we should cut, elaborate more on, or add?  Overall, does this SAPSA have potential to be highly effective? The text in the video will all be voice over so keep that in mind. This video is still a work in progress and we still plan on adding more to it.

Link: https://youtu.be/8cDiUy1znOE



3 comments:

  1. This is a very interesting topic and I think it is important to bring to attention the unjust abuse of animals in American society as often Asian cultures are accused of animal abuse. The objective of your SAPSA video was clear and the explanations from the text (soon to be voiceover) really helped explain why you believe this superiority complex exists. The clips are really emotionally provoking which helps the message come across and I think the warning in the beginning helps the viewer anticipate what they will be seeing. I think if you guys could add more information of other countries that may cast judgement or has "unjust" practices that would help create a better world view. This SAPSA video can be highly effecting to help direct judgment that is not fair from only being an Asian country problem and shining light on the fact that American culture has a child abuse problem as well. Continue editing and making the transitions a little more smooth and you guys will have a great SAPSA.

    Savannah Keyse, Section 2

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  2. Jiaqi Huang
    Section 2

    This video's topic is something I've been interested in so I'm glad that you guys are researching about it. The first recommendation is for your title clip; adjust the font sizes to highlight your topic's title and to minimize the names. From (2:00 - 2:10), are you guys planning to add a background? At (2:36), the text is hard to read with its background. The Vice clip(s) you guys implemented is a both a strength and weakness; we get to see both perspectives of animal treatment in Asia (the consumption, and the lady trying to save dogs) but it is the only clip with audible interaction, so may be add another speaking clip or two? I think the placing the lady in video's ending was a really good idea. Another recommendation is, instead of having the liberty clip as a background, may be get some b rolls from campus? The video overall is informative and well done, but feels somewhat lethargic (which I think the voiceover will help a lot). In terms of objective achieved, you guys did really well and I personally think the theory is effective and fresh while still related to the Asian community. However, I would like you guys to integrate the Asian American's stance on this topic, does the community support the American or mother country's belief about animal abuse (i.e. the community aligns with USA and condemns the dog festivals, or support the culture behind it)? All in all, good job!

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  3. Thao-Nhi Vu
    Section 2

    I like the topic that you chose and I appreciate that you approached it in a way that both:

    1. Condemned the double standards we hold towards non-Western countries and their practices
    2. Highlighted the efforts of activists in Asian countries combating animal abuse in a cultural context.

    I'm glad that you pointed out that the text will be in voiceover; that was one of my main complaints. As I see it you present the information very clearly and concisely. It may also help to keep some of the text on the screen in certain points to reinforce an idea (e.g., the examples of animal abuse in UC Davis or the Yulin Dog Festival). Your video clips do lend to the video. However, be careful about all the outside sources you have, it makes it seem as if you are not coming to your own conclusions (if that makes sense).

    I think it could also be valuable to (if you are within time constraints) reach out to animal rights groups on campus for interviews! For example, People for the Elimination of Animal Cruelty at UC Davis (P.E.A.C.E.) hosts lots of events during the school year and I'm sure they'd be happy that you reached out to them. Here is their Facebook: https://www.facebook.com/groups/P.E.A.C.E.atUCDavis/ . And, like my group partners said, perhaps elaborate on how Asian Americans here may view the animal abuse, or how countries abroad are affected by it. For example, look into the Vietnamese and their relationship with dog eating. Dogs in Viet Nam started as a guard role which, when times were tough, turned into one of nutrition. However, the practice of dog eating is now waning because more Viet people are keeping breeds as pets. Perhaps research historical context in dog eating; it could stir interest in the topic and provide a clearer view towards what solutions we could take.

    All in all though, you present the information very clearly and make your objective evident. Really, the most you need to do now is fluff it out a bit and polish it.

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